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Reader Response Criticism: An Essay – Literary Theory …

The transformation of the national film industry in Bombay into a transnational and multi-media cultural enterprise, which has come to be known as Bollywood.

Some popular songs from the Bombay film industry speak of the contradictory aspects of the city.

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Bombay is New York plus Hollywood, home to the film industry whose distribution range stretches from the Persian Gulf all the way to through Southeast Asia.” There is a continuous performance of dances, music and dramas in this city and it drags lots of to...

1. This essay is an initial attempt, part of ongoing research that tries to understand the material life of the Bombay film poster. The research is supported by the India Foundation for the Arts (IFA), Bangalore and the Fundacao Oriente.


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In India, posters negotiate thematics of melodramatic conflict and action, romance and the family. Generic elements are compositionally arranged to reflect the multi-genre look of popular Bombay cinema. Simrat Brar, a well-known poster designer in the industry, today recognizes that the film poster needs to cater to some forms of categorization. Most films have four to five different posters, each negotiating a different thematic of the film. For (Ashutosh Gowarikar: 2001), Brar created three versions based on the different thematic elements of the film.