Through your coursework, you will learn how to

In past projects, students have had the opportunity to

We recommend you have strong written and verbal communication skills.

Prerequisites: STAT 200 and MRKT 310. A study of the specialized field of marketing research as it is used to identify market needs, profile target markets, test promotional efforts, and measure the effectiveness of marketing plans. The goal is to assess marketing research needs, design and implement a marketing research plan, and use results to formulate marketing strategies. Discussion covers procedures for planning survey projects, designing statistical samples, tabulating data, and preparing reports. Emphasis is on managing the marketing research function. Students may receive credit for only one of the following courses: BMGT 452 or MRKT 412.

The bachelor's degree in marketing requires 43 credits of minor and/or elective coursework.

Type: Academic clubAvailable To: Undergraduate and Graduate

o Hughes, G., and Fill, C (2007), Redefining the nature and format of the marketing communications mix, The Marketing Review, vol. 7, no. 1, pp. 45-57.

Faculty members in this program hold or have recently held positions including

(Fulfills the general education requirement in communications but is not a writing course.) Prerequisite: WRTG 101 or 101S. An overview designed to identify complex components and relationships involved in today's media. The goal is to understand the technical, political, economic, cultural, and organizational influences on mediated messages. Topics include visual rhetoric, legal and ethical issues, social media, transactional model, advertising, security and privacy concerns.

Our faculty work or have worked at organizations including


Vice Dean of Business and Professional Programs

Electives: Electives can be taken in any academic discipline. No more than 21 credits can consist of vocational or technical credit. Pass/fail credit, up to a maximum of 18 credits, can be applied toward electives only.

Assistant Professor of Business and Marketing

A Bibliography is a list of the books (or other sources of information) that you consulted when writing an essay, report, thesis or dissertation.

Please see the for specific details about residency requirements.

When doing research, we very rarely come up with our own theories. These take time to develop, and involve putting them out for debate. By researching the theories of others, we include ideas in our works that have already gone through that academic testing.

This program accepts up to 90 transfer credits.

This position is designed to help prepare you for a career in marketing management, marketing research, or sales in private and public corporations, marketing agencies, or entrepreneurial endeavors.

Plus, more than 100 , , and an are available for those who qualify.

However, you have to be aware that you are using someone else's work for your own benefit. You will get the marks, but the author of the ideas may have put in decades of research to come up with the concepts.

UMUC is a proud member of the University System of Maryland.

This club provides opportunities for students to learn more about the field of marketing, discuss their shared interests, and network with classmates and faculty members.